SEO client reporting software for agencies

The problem with monthly reporting

Client reporting is the work that gets squeezed. It arrives at the end of the month, it takes a morning per client, and it produces nothing the client can act on if it is just a table of positions. Agencies end up either spending real time on it or sending something thin.

Automating it only helps if the output is worth receiving. A report that lists twenty rankings and no interpretation still gets skimmed and forgotten — the automation just makes the skimming cheaper.

What the report contains

• Position and movement per keyword, with history, so the client sees direction rather than a snapshot.
• Competitor positions on the same keywords — usually the section clients read first.
• AI Overview citation status: whether an Overview appeared, whether the client was cited, and who was cited instead.
• Search Console clicks and impressions, which is what separates "we moved from 8 to 5" from "that move earned traffic".

The AI Overview section is the part that tends to change the conversation. It is a concrete answer to a question clients have started asking unprompted — are we showing up in the AI answers? — and most reporting tools cannot answer it.

How agencies use it

Retainer reporting without the monthly scramble

Add each client as a project, set their keywords and their recipient list, and the monthly report goes out on its own. Your team looks at the dashboard when something moves rather than assembling documents on the last Friday of the month.

Winning new business with the AI gap

Run the free AI visibility checker on a prospect before a pitch. If their competitors are cited in AI Overviews and they are not, that is a specific, demonstrable gap with an obvious remedy — a far stronger opening than a generic audit.

Justifying the retainer when rankings are flat

Rankings plateau on mature accounts, which makes renewal conversations awkward. Citation status gives you a second axis of progress: holding position four but going from uncited to cited in six of ten Overviews is a real gain that a positions-only report cannot show.

White-labelling

On the Agency plan, reports carry your logo and brand colour and the client email is sent under your brand. Each project holds its own recipient list, capped at five addresses, and sends are guarded against duplicates so nobody receives the same monthly report twice.

Pricing

White-label client reporting is part of the Agency plan at £149/month, which covers 25 projects, 5,000 keywords, competitor tracking and priority support. Annual billing is two months free. Smaller teams that need tracking without white-labelling can start on Pro at £49/month.

Every plan starts with a 14-day trial and no card, so you can put a real client's keywords in and look at the actual report before deciding.